“The hungriest wolves hunt the best”

By Bea Fields • April 28th, 2008

The cover of the May Issue of Inc. Mag displays a picture of confident and quite sporty looking Gary Erickson who hit the big time from 1990-1991 when he developed the Clif Bar. The interesting thing about this story is that Erickson made the bar a household brand during a recession.

The article shares case studies of companies who did the same thing…they built a successful start-up during a down economy.

One case study that I found most fascinating was the story of Method…one of the coolest companies you’ll find today that makes soap and cleaning supplies from environmentally friendly supplies. The company built its recognition shortly following the Dot Com Bust, and founders Adam Lowry and Eric Ryan believe that the slow economy helped Method become one of the fastest growing companies in today’s biz world. As Ryan said in the Inc. article, “The hungriest wolves hunt best.” Tis so true.

I am not going to tell you all of the nitty gritty details about the article…pick up a copy and dive into the information…it is really great. However, I will give you a few tips offered:

1) During a down economy, it is a great time to sign up new customers who are looking for a more competitive price.

2) Look for opportunities to barter for or hire outsourced talent. Companies will be looking for ways to keep their talent busy as customers drop off.

3) Contact companies who are going through layoffs to inquire about seasoned talent that might be available for your start-up.

4) Offer a discount to customers who pay upfront or in full.

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