Branding :: Bea Fields Companies, Inc.

Archive for Branding

Audio Interview: Leadership Branding for 2010 and Beyond: The 5 Critical Leadership Skills to Drive Performance and Deliver Ongoing Value for Your Customers

I had the pleasure of being a guest on William Arruda’s Personal Branding Interview series yesterday.
I want to thank Tara Kachaturoff for recommending that I speak to this group and to Susan Guarneri for organizing my presentation to the group.
The topic: Leadership Branding for 2010 and Beyond: The 5 Critical Leadership Skills

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Podcast: Play in new window | Download (Duration: 1:00:47 — 13.9MB)

Do Your Clients Have a Pecking Order?

This is such a juicy topic…Do your clients have a pecking order? You know what I mean…Do you pick up the phone with more urgency when a “special” client calls, or do certain clients get preferential treatment over others? Hmmm…very good question indeed.
I had a meeting last week with a biz owner…someone who is quite

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Brand Vs. Brand

I spoke with a young man last week who has been quite disgruntled with the company he has dedicated the first three years of his career life to. He spoke about top leaders who are being seen as too political and who are physically and emotionally removed from the “minions” of the company. He talked

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